In less than two weeks since its premiere in China, Paramount Pictures’ “Transformers: Age of Extinction” has hurtled to the top of China’s all-time box office records, surpassing “Avatar” to become China’s highest-ever-grossing film with an intake of more than $223 million as of Sunday, according to Mtime, a Chinese movie website.
The film’s runaway success in China comes amid reports of a somewhat weaker second weekend performance in the United States. By the end of the July 4 holiday weekend, the movie, the fourth installment in the director Michael Bay’s franchise about alien robots, had brought in more than $174 million in the United States, according to Mtime, after taking in almost equal box office receipts in both China and the United States in the first weekend after its simultaneous premiere on June 27.
And despite exhortations last month by Zhang Hongsen, the head of China’s Film Bureau at the State Administration of Press, Publication, Radio, Film and Television, to cinema owners not to abandon the Chinese-made film “The Breakup Guru” in favor of “Transformers,” as of Sunday “The Breakup Guru” had pulled in only $65.9 million, less than a third of the overall earnings of “Transformers.”
Read Full Article HERE
bljworldwide via CHINA US Focus http://ift.tt/1pXfIvC
No comments:
Post a Comment