Premium car maker Jaguar Land Rover PLC has slashed prices for certain Range Rover and Jaguar models by up to 19% in China amid increased scrutiny by the Chinese government of foreign car makers’ pricing policies.
The luxury car maker said Friday it will reduce prices for three models in its portfolio in response to an investigation by the pricing and antimonopoly division of the National Development and Reform Commission, China’s top economic planning agency.
“We will do everything possible to work together with our Chinese retail dealer partners to offer customers the highest levels of support in all respects, whether that is vehicle sales or after-sales service,” said Bob Grace, regional president at Jaguar Land Rover Greater China, in a statement.
The NDRC didn’t respond to requests for comment.
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