Audi AG’s A3 compact sedan and Mercedes-Benz’s top-of-the-line S-Class model helped the German companies narrow the sales gap with global luxury-car leader Bayerische Motoren Werke AG in the first half.
Six-month auto sales by BMW’s namesake brand exceeded Audi’s deliveries by 16,997 vehicles compared with a difference of 23,760 a year earlier, according to figures released by the manufacturers this week. BMW’s lead against Mercedes shrank 6.3 percent to 102,827 cars. All three automakers posted record deliveries for the period.
Volkswagen AG’s Audi has been renewing its A3 lineup since early 2013, and No. 3 Mercedes has been offering a wider compact range in addition to the new S-Class version brought out a year ago. Both are pushing to overtake BMW in premium-auto sales by the end of the decade. The Munich-based competitor has responded with the 2-Series and 4-Series coupes and X4 sport-utility vehicle and is rolling out the plug-in i8, its first sports car in more than three decades.
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