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Wednesday, 24 April 2013

Apple Faces Quandary Over China Sales

Apple Inc.’s sales in greater China grew at a healthy clip in the second quarter, but the numbers belie growing concerns for the company in its second-largest market as the bonanza for high-end smartphone sales in the country comes to an end.


China’s rapidly expanding middle and upper classes have discarded old cellphones for new smartphones in surging numbers over the past two years, driving huge demand for the most expensive phones made by companies like Apple, Samsung Electronics Co. and HTC Corp. But with almost 300 million Chinese already subscribing to high-end mobile services, the next wave in sales in the industry is centering on less-expensive smartphones, leaving Apple in a quandary over whether to chase lower-end users or focus on the smaller high-end segment, where profits are bigger.


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Paul Mozur, Wall Street Journal via CHINA US Focus http://feedproxy.google.com/~r/ChinaUsFocus/~3/daXMa6HKqME/

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