For Western consumer brands in China, this is the moment they’ve been longing for.
The ranks of the middle classes are swelling; foreign wares once considered luxuries are now affordable. Yet, just as the sweet spot seems near for makers of higher-end goods, many of the world’s biggest consumer names find themselves under unprecedented attack.
German car companies and Japanese auto-parts makers have been the latest targets in a wave of antitrust investigations that have resulted in fines and steep price cuts. Earlier probes have homed in on makers of dairy products, eyeglasses, pharmaceuticals and software. The campaign has embroiled everybody from Microsoft to Mercedes-Benz.
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Andrew Browne, Wall Street Journal via CHINA US Focus http://ift.tt/XQ1wZ6
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