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Wednesday, 20 August 2014

Amazon enters free trade zone to boost offering in China

Amazon.com will set up shop in China’s Shanghai free trade zone, state media said on Wednesday, aiming to take advantage of less stringent trade regulations to sell a wider range of products in the country.


The U.S. online retailer’s move signals its intent not only to remain in China but to beef up its presence in an e-commerce market dominated by Alibaba Group Holding and Beijing-based JD.com, the second-biggest player.


Amazon signed a memorandum of cooperation “to develop cross-border e-commerce in the Shanghai free trade zone”, state news agency Xinhua said, adding that the company will use the zone to expand its import business through the introduction of “Amazon’s full global product line into the Chinese market”.


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Reuters via CHINA US Focus http://ift.tt/1mmnSqs

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