China is set to impose a limit on the number of foreign television shows that Chinese online video-streaming services can offer, according to people familiar with the new policy, in its latest effort to control foreign-media content.
Regulators as soon as Thursday could require that foreign TV shows eventually make up no more than 30% of TV content on Chinese video-streaming sites, the people said. Currently, foreign shows make up more than half of the TV content of popular video sites such as those run by Youku Tudou Inc. and Sohu.com Inc., according to a report by a publication under China’s broadcast regulator, the State Administration of Press, Publication, Radio, Film and Television.
Representatives for the two companies declined to comment, as did a spokesman for the agency. It wasn’t clear whether the 30% referred to the number of titles of TV shows or the number of episodes. (The report saying foreign shows make up more than half of the TV content on popular video sites measured the number of titles.)
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Lilian Lin, Wall Street Journal via CHINA US Focus http://ift.tt/1BbUSuo
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