China’s Branding Problem

Chinese leaders have advocated for the idea of public diplomacy, however implementation and execution of media and materials have been lacking – an essential aspect of China’s branding problems. Sean Ding argues that better branding requires a more open decision-making process, greater awareness of global and cross-cultural communications within the institutions, and ongoing consultation with the intended audience.



Sean Ding, Founder, Dialogue Group via CHINA US Focus http://ift.tt/1LxM9px