Dazzling special effects, Optimus Prime … and Beijing. The latest “Transformers” movie has all three, mixing Texas-based action with scenes in China’s capital and a heavy dose of Hong Kong in an attempt to straddle the world’s two biggest movie-going audiences.
The fourth installment of the Michael Bay-directed franchise has gone all-out to woo China’s audience with Chinese locations, talent and even a reality TV show. “Transformers: Age of Extinction” illustrates the delicate balancing game of Hollywood studios trying to work out what the Chinese market wants while simultaneously catering to Americans.
If such films aren’t handled properly, they risk alienating both audiences, said Michael Keane, an expert on China’s creative industries at the Queensland University of Technology in Brisbane, Australia. In China, the core movie-going group of 19-to-25-year-olds already like Western films, he said.
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Louise Watt, Associated Press via CHINA US Focus http://ift.tt/1lhX6xS
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