“Transformers: Age of Extinction” broke multiple box-office records in mainland China in its first weekend of release and appears to be en route to displacing “Avatar” as the top-grossing film ever on the mainland.
The Paramount Pictures juggernaut rolled into Chinese theaters in the wee hours of Friday morning and racked up nearly $27 million (166 million renminbi) by the day’s end — the biggest opening day for any film ever in China, according to estimates from Shanghai-based film industry consulting firm Artisan Gateway. Through Sunday, the film had grossed nearly $97 million (600 million renminbi), a record three-day opening for any film ever in China, Artisan said. That’s nearly equal to its opening-weekend haul in the U.S.
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Julie Makinen, The Los Angeles Times via CHINA US Focus http://ift.tt/1x5ozLB
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