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Monday, 18 January 2016

Hollywood’s Soft Power Is Hard to Copy

At first glance, China’s latest Hollywood deal, Wanda Group’s purchase of Legendary Entertainment, is a hardware-software match made in box-office heaven. However, creative success is quirky, subject to shifting tastes and capricious audience receptivity. More fundamentally, it is rooted in the exercise of free expression.

Philip Cunningham, visiting research fellow, Cornell University, New York via CHINA US Focus http://ift.tt/1T0aGdW

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