When It Comes to Luxury Brands, Chinese Youth are “Not Buying It”

Value formation and identity construction are the deepest pursuits of Chinese youth today, and consumerism appealingly offers the opportunity to form identities based on the choices they make. Luxury brands are being closely identified with corruption, and being avoided as a source of identity and expression.

Hannah Lincoln from China Youthology via CHINA US Focus http://ift.tt/1cmUuBB